From the heart…
Yes, every Mainie is lovingly designed and created to be a cherished heirloom piece – so sensual to touch and easy to wear in a plethora of different ways.
However, what really makes Mainie so special is its cultural identity and inter-generational story telling.
How, you may ask?
Every artisan crafted, hand finished silk garment features ethically sourced, beautiful works of art, created by Aboriginal women artists whose paintings depict age-old Dreamtime stories.
Mainie values this gift of being able to keep the flame alive and doesn’t just embrace Fair Trade ethics but is completely committed to making a real difference.
From the outset Mainie was geared to support the economic empowerment of women artists from isolated Outback communities who are now earning an independent income while preserving their cultural heritage for future generations.
Mainie is an approved Dealer Member of the Indigenous Art Code which is a commitment to always conduct business with Indigenous artists to the highest standards of ethics and respect.
All commercial arrangements with Aboriginal artists are governed by formal contractual agreements in accordance with the Indigenous Art Code, whereby the artists retain the copyright to their own original art designs. The formal licensing also includes payments of artist royalties calculated on all sales of Mainie products.
Mainie is also a Supply Nation certified Indigenous business verifying that Mainie is Indigenous owned and operated and based in Australia.
On a micro-level, Mainie actively supports local communities through its sponsorship of women’s sports, which provides much needed opportunities for Indigenous girls from regional areas to participate at the national level.
On a macro-level, Mainie also participates in the i=Change retail program through which a donation from every online sale is made to a life-changing women and girls’ empowerment project chosen by the customer.